Radio As An Advertising Medium

Cover Radio As An Advertising Medium

Authors: Warren B Dygert

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This book was published for the first time in 1939 and is devoted to description of radio, its history and the role it plays in the society. The author of the book does a fantastic job in showing the events in the history of radio as mass media in chronological order. The book is highly recommended for all readers who want to learn more on the subject.

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